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		<title>[Semiconductor 101] “Why” Modern Tech Needs Semiconductors &#038; SK hynix’s Key Contributions</title>
		<link>https://skhynix-news-global-stg.mock.pe.kr/semiconductor-101-sk-hynix-explains-why-tech-needs-chips/</link>
		
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		<pubDate>Mon, 21 Oct 2024 06:00:49 +0000</pubDate>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[semiconductor market]]></category>
		<category><![CDATA[Semiconductor 101]]></category>
		<category><![CDATA[AI Memory]]></category>
		<category><![CDATA[AI Era]]></category>
		<category><![CDATA[HBM]]></category>
		<category><![CDATA[NAND Flash]]></category>
		<category><![CDATA[DRAM]]></category>
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					<description><![CDATA[<p>Imagine a world without smartphones, computers, or the internet. It would be unthinkable for many to live without these essentials, but that would be the case without the engine behind these technologies and many others—semiconductors. Despite the prevalence of these chips, their origins, usage, significance and more are still not widely known. Across six episodes, [&#8230;]</p>
<p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/semiconductor-101-sk-hynix-explains-why-tech-needs-chips/">[Semiconductor 101] “Why” Modern Tech Needs Semiconductors & SK hynix’s Key Contributions</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></description>
										<content:encoded><![CDATA[<div style="border: none; background: #D9D9D9; height: auto; padding: 10px 20px; margin-bottom: 10px; color: #000;"><span style="color: #000000; font-size: 18px;">Imagine a world without smartphones, computers, or the internet. It would be unthinkable for many to live without these essentials, but that would be the case without the engine behind these technologies and many others—semiconductors. Despite the prevalence of these chips, their origins, usage, significance and more are still not widely known. Across six episodes, the Semiconductor 101 series will cover the <strong>who, what, when, where, why, and how</strong> of semiconductors to introduce the fundamentals of this crucial technology. </span></div>
<p>&nbsp;</p>
<p>Driving key technologies, intertwined with industries across the world, and an essential part of the AI era—semiconductors are integral to daily life. This fifth episode in the <a href="https://news.skhynix.com/tag/semiconductor-101/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">Semiconductor 101 series</span></a> explores in detail why semiconductors are crucial for shaping modern society. The article also delves into why SK hynix is adapting its approach in the AI era and examines the sweeping influence of the semiconductor industry on the global economy.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15990 size-full" title="[Semiconductor 101] “Why” Modern Tech Needs Semiconductors &amp; SK hynix’s Key Contributions" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043331/SK-hynix_Semiconductor-101-5-Why_01.png" alt="[Semiconductor 101] “Why” Modern Tech Needs Semiconductors &amp; SK hynix’s Key Contributions" width="1000" height="588" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043331/SK-hynix_Semiconductor-101-5-Why_01.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043331/SK-hynix_Semiconductor-101-5-Why_01-680x400.png 680w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043331/SK-hynix_Semiconductor-101-5-Why_01-768x452.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h3 class="tit">Why does the world need semiconductor memory?</h3>
<p>Semiconductor memory is indispensable for modern technology, enabling efficient data storage and processing across a variety of devices. To gain a better understanding of semiconductor memory’s importance, let’s picture how its absence would impact some areas of life.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15991 size-full" title="A world without semiconductor memory would be like stepping back in time" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043340/SK-hynix_Semiconductor-101-5-Why_02.png" alt="A world without semiconductor memory would be like stepping back in time" width="1000" height="658" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043340/SK-hynix_Semiconductor-101-5-Why_02.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043340/SK-hynix_Semiconductor-101-5-Why_02-608x400.png 608w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043340/SK-hynix_Semiconductor-101-5-Why_02-768x505.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">A world without semiconductor memory would be like stepping back in time</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Work</strong></span></p>
<p>Without semiconductor memory, workers would find tasks that once could be finished in a day would take weeks or even months to complete. Computers would be painfully slow and inefficient —making opening and saving files a chore—and offer significantly reduced <strong>storage</strong> <strong>capacity</strong>. <strong>Multitasking</strong> would also be inefficient, with noticeable delays when switching between applications like Word documents and web browsers.</p>
<p>Other essential business applications such as <strong>video conferencing</strong>, <strong>cloud-based software</strong>, and<strong> messaging tools </strong>would be unreliable and costly, hindering collaboration and presenting huge obstacles to remote workers.</p>
<p><span style="text-decoration: underline;"><strong>Digital Entertainment</strong></span></p>
<p>People may struggle to fill their evenings and weekends as the entertainment on offer becomes severely limited. <strong>Online activities</strong> would be time-consuming or almost impossible without semiconductor memory, which enables networking equipment to manage and route data. <strong>Social media</strong> would be unrecognizable, as users would be unable to instantly share photos and videos. <strong>Streaming</strong>,<strong> gaming</strong>, and<strong> cloud services</strong> would also be unusable without fast and scalable storage solutions. <strong>Smartphones</strong> would not exist in their current form either, as high-performance and efficient memory is key to the functionality, compact size, and battery life of modern phones.</p>
<p><span style="text-decoration: underline;"><strong>Banking &amp; Finance</strong></span></p>
<p><strong>Financial transactions</strong> would look very different in a world without semiconductor memory. It would be necessary to make frequent trips to the bank, as app-based transactions would be impossible. This would affect personal finances and the broader economy.</p>
<h3 class="tit">Why is semiconductor memory crucial for the AI era?</h3>
<p>In the AI era, semiconductor memory plays a key role in ensuring the smooth operation of AI applications. Today’s AI systems are performing advanced tasks such as image generation and problem solving which require significant data processing capabilities. Moreover, as these AI tools require ever-growing amounts of data to continue their evolution, there is a pressing need to manage this explosion of data. That’s where semiconductor memory comes in.</p>
<p><img loading="lazy" decoding="async" class="wp-image-15992 size-full aligncenter" title="Semiconductor memory offers several key features which support the smooth operation of AI" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043348/SK-hynix_Semiconductor-101-5-Why_03.png" alt="Semiconductor memory offers several key features which support the smooth operation of AI" width="1000" height="862" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043348/SK-hynix_Semiconductor-101-5-Why_03.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043348/SK-hynix_Semiconductor-101-5-Why_03-464x400.png 464w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043348/SK-hynix_Semiconductor-101-5-Why_03-768x662.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">Semiconductor memory offers several key features which support the smooth operation of AI</p>
<p>&nbsp;</p>
<p>High-performance memory is essential for data storage, retrieval, and processing, enabling technologies to keep pace with the rapid rate of data generation. Let’s break down some of the reasons why semiconductor memory is essential in the age of AI.</p>
<ul style="color: #000; font-size: 18px; line-height: 1.8;">
<li style="margin-bottom: 20px;"><strong>Rapid Data Processing: </strong>AI systems must rapidly process vast amounts of data to make real-time decisions. Semiconductor memory supports this process by enabling fast data access and storage.</li>
<li style="margin-bottom: 20px;"><strong>AI Training Support:</strong> AI applications are trained on large datasets to improve their performance. Memory products with high capacity and bandwidth can store and manage these datasets. Moreover, the rapid read/write capabilities of memory solutions can accelerate AI training, making AI systems more efficient.</li>
<li style="margin-bottom: 20px;"><strong>Energy Efficiency:</strong> AI applications are resource intensive. Semiconductor memory helps reduce power consumption, making them more sustainable. Edge devices<sup>1</sup>, such as smart sensors and mobile AI processors, depend on energy-efficient semiconductor memory to perform tasks like real-time image recognition while conserving battery life.</li>
</ul>
<p>As AI continues to evolve and integrate into various technologies, semiconductor memory remains the key to unlocking its full potential.</p>
<h3 class="tit">Why is HBM an essential product for AI?</h3>
<p>Featuring stacked DRAM<sup>2</sup> chips, <strong>High Bandwidth Memory (HBM)</strong> is an ultra-fast memory technology which has become crucial in the age of AI. Combining high performance with low-power consumption, HBM can efficiently handle the growing demands of AI systems.</p>
<p><img loading="lazy" decoding="async" class="wp-image-15993 size-full aligncenter" title="Combining high performance with low-power consumption, HBM is an essential AI memory product" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043355/SK-hynix_Semiconductor-101-5-Why_04.png" alt="Combining high performance with low-power consumption, HBM is an essential AI memory product" width="1000" height="618" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043355/SK-hynix_Semiconductor-101-5-Why_04.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043355/SK-hynix_Semiconductor-101-5-Why_04-647x400.png 647w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043355/SK-hynix_Semiconductor-101-5-Why_04-768x475.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">Combining high performance with low-power consumption, HBM is an essential AI memory product</p>
<p>&nbsp;</p>
<p>To illustrate some of the benefits of HBM for AI compared to other DRAM products, think of it as an upgraded metro system that reduces passenger wait times at stops. Traditional DRAM chips have a limited number of data paths, akin to station entrances and exits, which are prone to bottlenecks in the data-centric AI era.</p>
<p>Meanwhile, HBM features significantly more data paths which run vertically to support the smooth and rapid passage of data, just like passengers freely passing through a station with numerous entrances and exits. HBM’s ability to minimize delays, or <strong>latency,</strong> is key in AI systems which need real-time data access to perform tasks such as deep learning.</p>
<p>As touched upon in the previous question, AI systems handle massive datasets and complex computations. HBM supports these tasks by enabling swift and efficient <strong>data processing</strong>, making it ideal for AI training. For example, SK hynix’s world’s best-performing 12-layer HBM3E offers industry-leading data processing speeds of 1.18 terabytes (TB) per second.</p>
<p>In addition, HBM is optimized for supporting <strong>parallel</strong> <strong>processing</strong> in AI systems due to its high bandwidth. As it offers high performance with low-power consumption, HBM also enables AI systems to <strong>operate efficiently</strong>, particularly in data centers and edge computing devices.</p>
<h3 class="tit">Why does SK hynix need to expand its semiconductor production capacity?</h3>
<p>Today, phones instantly recognize faces, autonomous cars cruise down highways, and smart fridges can place orders for food. These developments are largely thanks to technologies such as AI, 5G, and Internet of Things (IoT) devices, which all require high-performance memory products. Moreover, the rapid growth of these and other advanced technologies is further heightening memory demand.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-15994 size-full" title="The number of AI users is forecast to grow rapidly, heightening demand for semiconductor memory" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043404/SK-hynix_Semiconductor-101-5-Why_05.png" alt="The number of AI users is forecast to grow rapidly, heightening demand for semiconductor memory" width="1000" height="708" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043404/SK-hynix_Semiconductor-101-5-Why_05.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043404/SK-hynix_Semiconductor-101-5-Why_05-565x400.png 565w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043404/SK-hynix_Semiconductor-101-5-Why_05-768x544.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">The number of AI users is forecast to grow rapidly, heightening demand for semiconductor memory</p>
<p>&nbsp;</p>
<p>Looking at the AI market alone, the number of <strong>AI users</strong> is projected to grow from almost 255 million in 2023 to around 730 million by 2030<sup>3</sup>. In response to this changing technological landscape and resultant rising demand for memory, SK hynix is ramping up its production capacity. The company currently operates four production facilities in its home country of South Korea and plans to build two additional domestic facilities in the future, namely:</p>
<ul style="color: #000; font-size: 18px; line-height: 1.8;">
<li style="margin-bottom: 20px;">The <a href="https://news.skhynix.com/sk-hynix-board-approves-yongin-semiconductor-cluster-plan/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">Yongin semiconductor cluster</span></a> which will boost the company’s production of AI memory</li>
<li style="margin-bottom: 20px;">A fabrication facility (fab) in Cheongju which will produce next-generation DRAM products, including HBM</li>
</ul>
<p>While it may seem straightforward to simply build new manufacturing facilities to increase production, there are other aspects to consider. For example, there are often challenges associated with<strong> commercializing innovations</strong> through mass production.</p>
<p>SK hynix is adept in this area, as the company has a long history of transitioning innovations from the R&amp;D stage through to high-volume manufacturing, particularly with DRAM and NAND flash<sup>4</sup>. A recent example of this occurred in March 2024, when the company successfully mass-produced its 8-layer HBM3E through close client collaboration and enhancements in product design.</p>
<h3 class="tit">Why does the semiconductor industry have so much impact on the global economy?</h3>
<p><img loading="lazy" decoding="async" class="wp-image-15995 size-full aligncenter" title="The value of the semiconductor market is greater than the GDP of numerous countries" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043412/SK-hynix_Semiconductor-101-5-Why_06.png" alt="The value of the semiconductor market is greater than the GDP of numerous countries" width="1000" height="788" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043412/SK-hynix_Semiconductor-101-5-Why_06.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043412/SK-hynix_Semiconductor-101-5-Why_06-508x400.png 508w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/10/11043412/SK-hynix_Semiconductor-101-5-Why_06-768x605.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">The value of the semiconductor market is greater than the GDP of numerous countries</p>
<p>&nbsp;</p>
<p>Semiconductors are essential components in a multitude of electronic devices and are driving technological advancements, making the industry a cornerstone of the global economy. In 2023, the <a href="https://www.fortunebusinessinsights.com/semiconductor-market-102365/#:~:text=The%20global%20semiconductor%20market%20size%20was%20valued%20at%20USD%20611.35%20billion%20in%202023" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">semiconductor market was valued at around 611 billion USD</span></a>, greater than the <a href="https://data.worldbank.org/indicator/NY.GDP.MKTP.CD" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">GDP of Singapore</span></a>. However, the full extent of the semiconductor sector’s impact on the global economy can only be understood when looking at some of the industries fueled by these chips.</p>
<p>The <strong>consumer electronics</strong> market, which is <a href="https://www.statista.com/outlook/cmo/consumer-electronics/worldwide" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">valued at around 950 billion USD</span></a>, relies heavily on semiconductors. The market’s size is emphasized by the fact that <a href="https://www.ericsson.com/en/reports-and-papers/mobility-report/key-figures/#:~:text=Worldwide%20mobile%20subscriptions" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">global smartphone subscriptions have surpassed 6.9 billion</span></a>.</p>
<p>The <strong>telecommunications</strong> sector, including the expected <a href="https://www.pwc.com/gx/en/about/contribution-to-debate/world-economic-forum/the-impact-of-5g.html/#:~:text=This%20will%20result%20in%20$13.2%20trillion%20in%20global%20economic%20value%20by%202035" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">trillion-dollar 5G market</span></a>, also depends on semiconductors along with the <strong>automotive</strong> and <strong>healthcare</strong> industries. As previously mentioned, semiconductors are also key to <strong>advanced technologies</strong> such as AI, 5G, and IoT, highlighting their ubiquity in a wide range of high-value technology markets.</p>
<p>While it has been established that the semiconductor sector is a multi-billion-dollar industry which creates immense direct revenue, it also contributes to the economy in other forms. In particular, the sector employs people across the world in roles such as R&amp;D, supply chain management, and manufacturing. By 2030, an estimated <a href="https://www.deloitte.com/na/en/Industries/tmt/perspectives/semiconductor-industry-outlook.html" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">3 million employees will be needed in the sector</span></a>, highlighting its impact on <strong>jobs markets</strong> worldwide.</p>
<p>Exploring semiconductor <strong>manufacturing</strong> in more detail, production is concentrated in East Asian countries such as Taiwan and South Korea. Slowdowns in production which contributed to global chip shortages throughout the years have further highlighted the sector’s strategic importance to numerous industries across the world.</p>
<p>Looking ahead, the semiconductor industry’s impact on the global economy will only continue to grow as the sector itself, and others which rely on chips, expand in the future.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>1</sup><strong>Edge</strong>: The boundary of a network where data is generated and processed locally on devices or sensors, rather than being transmitted to a centralized data center.<br />
<sup>2</sup><strong>Dynamic Random-Access Memory (DRAM)</strong>: A type of short-term computer memory that stores data temporarily while a device is on, losing information when the power is turned off.<br />
<sup>3</sup>Statista, “Generative artificial intelligence (AI)” report (2024)<br />
<sup>4</sup><strong>NAND Flash</strong>: A long-term storage technology that retains data even when the power is off, commonly used in USB drives and memory cards.</p>
<p>&nbsp;</p>
<p><strong>The final episode of the Semiconductor 101 series will explore “how” semiconductors are made and provide insights on launching and advancing a career in this dynamic industry.</strong></p>
<p>&nbsp;</p>
<p><span style="color: #ffffff; background-color: #f59b57;"><strong>&lt;Other articles from this series&gt;</strong></span></p>
<p><span style="text-decoration: underline;"><a href="https://news.skhynix.com/semiconductor-101-sk-hynix-guide-to-key-industry-players/">[Semiconductor 101] SK hynix’s Guide to Who’s Who in the Semiconductor Industry</a></span></p>
<p><span style="text-decoration: underline;"><a href="https://news.skhynix.com/semiconductor-101-sk-hynix-explains-whats-what-in-the-semiconductor-world/">[Semiconductor 101] SK hynix Explains “What’s What” in the Semiconductor World</a></span></p>
<p><span style="text-decoration: underline;"><a href="https://news.skhynix.com/semiconductor-101-when-semiconductors-sk-hynix-made-their-mark-on-the-world/">[Semiconductor 101] When Semiconductors &amp; SK hynix Made Their Mark on the World</a></span></p>
<p><span style="text-decoration: underline;"><a href="https://news.skhynix.com/semiconductor-101-sk-hynix-on-where-chips-are-made-and-used/">[Semiconductor 101] “Where” in the World Are Semiconductors Made and Applied? SK hynix Reveals All</a></span></p>
<p>&nbsp;</p>
<p><a href="https://linkedin.com/showcase/skhynix-news-and-stories/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="size-full wp-image-15776 aligncenter" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1.png" alt="" width="800" height="135" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1-680x115.png 680w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1-768x130.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p><p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/semiconductor-101-sk-hynix-explains-why-tech-needs-chips/">[Semiconductor 101] “Why” Modern Tech Needs Semiconductors & SK hynix’s Key Contributions</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>[Brand Video] Unlocking Endless Possibilities in the AI Era</title>
		<link>https://skhynix-news-global-stg.mock.pe.kr/unlocking-endless-possibilities-in-the-ai-era/</link>
		
		<dc:creator><![CDATA[user]]></dc:creator>
		<pubDate>Mon, 30 Sep 2024 06:00:20 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[AI Era]]></category>
		<category><![CDATA[GenAI]]></category>
		<category><![CDATA[Endless Possibilities]]></category>
		<category><![CDATA[AI Memory]]></category>
		<category><![CDATA[Brand Video]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">http://admin.news.skhynix.com/?p=15919</guid>

					<description><![CDATA[<p>AI has revolutionized all walks of life, helping people around the world to fulfill their potential. Whether providing tailored advice, generating immersive images and videos, or suggesting a catchy musical beat, AI can help take users to the next level. All of this would not be possible without SK hynix’s high-performance semiconductors such as HBM, [&#8230;]</p>
<p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/unlocking-endless-possibilities-in-the-ai-era/">[Brand Video] Unlocking Endless Possibilities in the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>AI has revolutionized all walks of life, helping people around the world to fulfill their potential. Whether providing tailored advice, generating immersive images and videos, or suggesting a catchy musical beat, AI can help take users to the next level. All of this would not be possible without SK hynix’s high-performance semiconductors such as HBM, which power the world’s AI journey. As the global no. 1 AI memory provider, SK hynix unlocks endless possibilities. Discover more in the video below.</p>
<div style="width: 640px;" class="wp-video"><!--[if lt IE 9]><script>document.createElement('video');</script><![endif]-->
<video class="wp-video-shortcode" id="video-15919-1" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Video+(Endless+Possibilities)_EN_240930.mp4?_=1" /><a href="https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Video+(Endless+Possibilities)_EN_240930.mp4">https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Video+(Endless+Possibilities)_EN_240930.mp4</a></video></div>
<p>&nbsp;</p>
<p><a href="https://linkedin.com/showcase/skhynix-news-and-stories/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="size-full wp-image-15776 aligncenter" src=" https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1.png" alt="" width="800" height="135" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1-680x115.png 680w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2024/09/13015412/SK-hynix_Newsroom-banner_1-768x130.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p><p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/unlocking-endless-possibilities-in-the-ai-era/">[Brand Video] Unlocking Endless Possibilities in the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></content:encoded>
					
		
		
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		<title>[Brand Video] The Unseen Power Driving Our Data-Centric World in the AI Era</title>
		<link>https://skhynix-news-global-stg.mock.pe.kr/the-unseen-power-driving-our-data-centric-world-in-the-ai-era/</link>
		
		<dc:creator><![CDATA[user]]></dc:creator>
		<pubDate>Fri, 14 Jun 2024 06:00:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[data explosion]]></category>
		<category><![CDATA[Unseen Power]]></category>
		<category><![CDATA[AI Memory]]></category>
		<category><![CDATA[Brand Video]]></category>
		<category><![CDATA[AI Era]]></category>
		<guid isPermaLink="false">http://admin.news.skhynix.com/?p=15181</guid>

					<description><![CDATA[<p>It started with bytes, kilobytes, and megabytes. Then gigabytes and terabytes. Now, it’s zettabytes (1 billion terabytes), yottabytes (1,000 zettabytes), and more. The rapid rate of data generation in recent years means new terms need to be created to quantify data. These days, more than 300 quadrillion (300,000,000,000,000,000) bytes of data are created globally every [&#8230;]</p>
<p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/the-unseen-power-driving-our-data-centric-world-in-the-ai-era/">[Brand Video] The Unseen Power Driving Our Data-Centric World in the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></description>
										<content:encoded><![CDATA[<div style="width: 640px;" class="wp-video"><video class="wp-video-shortcode" id="video-15181-2" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Film+2.mp4?_=2" /><a href="https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Film+2.mp4">https://news-skhynix-com.s3.us-west-1.amazonaws.com/skhynix-dw/SK+hynix_Brand+Film+2.mp4</a></video></div>
<p>It started with bytes, kilobytes, and megabytes. Then gigabytes and terabytes. Now, it’s zettabytes (1 billion terabytes), yottabytes (1,000 zettabytes), and more. The rapid rate of data generation in recent years means new terms need to be created to quantify data.</p>
<p>These days, more than 300 quadrillion (300,000,000,000,000,000) bytes of data are created globally every day<sup>1</sup>. Emails, online video, social media, web searches, Internet of Things (IoT) devices and more all contribute to today’s data explosion. With the arrival of the AI era and emergence of applications such as ChatGPT, Sora, and Midjourney, the pace of data generation will only continue to grow. So, how can the world handle and manage all this data? The answer lies in high-performance semiconductor memory.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>1</sup>Source: &#8220;Volume of data/information created, captured, copied, and consumed worldwide from 2010 to 2020, with forecasts from 2021 to 2025,&#8221; Statista (June 2021). The 2023 figure is a forecast and has been converted into a daily total.</p>
<p>As highlighted in the brand film above, memory is required to store, process, compute, and learn the world’s data. Today, SK hynix is the leading memory solution provider, offering the world’s fastest and most advanced products that are critical for AI systems.</p>
<h3 class="tit">How Memory Unlocks Advanced AI Performance</h3>
<p>In the age of AI, semiconductor memory is essential for the smooth operation of AI systems. This is shown in memory’s role in large language models (LLMs)<sup>2</sup>, which are trained on large datasets to improve their performance. Memory products enable the storage and quick retrieval of these datasets, allowing AI systems to efficiently process data. Furthermore, memory solutions with high bandwidth and capacity accelerate the training process of these systems by rapidly accessing and handling data. Trained AI models need to then make predictions, process new data, or generate an output in real-time applications. This is where memory solutions enable rapid access to pre-trained models and associated data, allowing for quick inference<sup>3</sup> and response times.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>2</sup><strong>Large language model (LLM):</strong> As language models trained on vast amounts of data, LLMs are essential for performing generative AI tasks as they create, summarize, and translate texts.<br />
<sup>3</sup><strong>AI inference:</strong> The process of running live data through a trained AI model to make a prediction or solve a task.</p>
<p>As a market leader, SK hynix offers high-performance AI memory products that are crucial for AI training, inference, and more. All of these solutions are optimized to meet the growing needs of AI systems.</p>
<h3 class="tit">SK hynix’s Next-Gen Memory for Tomorrow’s AI Systems</h3>
<p>The increasing complexity and growing inference needs of AI applications have led to the emergence of more sophisticated models, larger datasets, and higher data processing requirements. To satisfy these high demands, SK hynix has been developing total AI memory solutions capable of enhancing AI performance through rapid data transfers, increased bandwidth, and maximum energy efficiency.</p>
<p>These products include the company’s next-generation AI server solutions, such as the world’s best-performing HBM3E. This ultra-high performance AI memory solution offers industry-leading data processing speeds and high capacity—making it ideal for AI training servers in data centers. Having already gained the biggest share of the HBM<sup>4</sup> market, SK hynix will further its leadership in the field through the <a href="https://news.skhynix.com/sk-hynix-begins-volume-production-of-industry-first-hbm3e/"><span style="text-decoration: underline;">mass production of HBM3E</span></a>.</p>
<p>Another key AI server product from SK hynix is CXL<sup>®</sup><sup>5</sup>, a standardized interface that elevates the utilization of CPUs, GPUs, accelerators, and memory. As it can expand memory as well as increase system bandwidth and processing capacity, CXL is suited for handling the high performance demands of AI servers. Furthermore, the QLC<sup>6</sup>-based enterprise SSDs (eSSDs) developed by SK hynix’s U.S. subsidiary Solidigm offer industry-leading performance and massive capacity. These SSDs are therefore an optimal solution for AI servers that require immense storage space.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>4</sup><strong>High Bandwidth Memory (HBM):</strong> HBM is a high-value, high-performance product that revolutionizes data processing speeds by connecting multiple DRAM chips with through-silicon via (TSV).<br />
<sup>5</sup><strong>Compute Express Link (CXL):</strong> A PCIe-based next-generation interconnect protocol on which high-performance computing systems are based.<br />
<sup>6</sup><strong>Quadruple Level Cell (QLC):</strong> A form of NAND flash memory that can store up to 4 bits of data per memory cell. As QLC contains four times more data than a single level cell, it can facilitate realization of high capacity and raise cost efficiency.</p>
<p>In addition to these server products, SK hynix also offers a range of on-device AI<sup>7</sup> solutions. As the world’s fastest mobile DRAM, LPDDR5T<sup>8</sup> is optimized for mobile devices. Offering breakneck operating speed and unparalleled low-power and low-voltage characteristics, LPDDR5T meets the demands for high-performing and energy-efficient mobile DRAMs.</p>
<p>SK hynix’s latest GDDR<sup>9</sup> solution is also set to be integral for on-device AI PCs. GDDR7 offers significant improvements in bandwidth and power efficiency from its predecessor GDDR6, enabling it to handle rapid and large-capacity data processing for AI inference. Additionally, the company’s PCIe<sup>10</sup> Gen5 SSD PCB01 will be a gamechanger for on-device AI PCs. Boasting the industry’s highest sequential read speed and a rapid sequential write speed, PCB01 can load LLMs required for AI learning and inference in less than one second.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>7</sup><strong>On-device AI:</strong> The performance of AI computation and inference directly within devices such as smartphones or PCs, unlike cloud-based AI services that require a remote cloud server.<br />
<sup>8</sup><strong>Low Power Double Data Rate 5 Turbo (LPDDR5T):</strong> Low-power DRAM for mobile devices, including smartphones and tablets, aimed at minimizing power consumption and featuring low voltage operation. LPDDR5T is an upgraded product of the 7th generation LPDDR5X and will be succeeded by the 8th generation LPDDR6.<br />
<sup>9</sup><strong>Graphics DDR (GDDR):</strong> A standard specification of graphics DRAM defined by the Joint Electron Device Engineering Council (JEDEC) and specialized for processing graphics more quickly. It is now one of the most popular memory chips for AI and big data applications.<br />
<sup>10</sup><strong>Peripheral Component Interconnect Express (PCIe):</strong> A high-speed input/output interface with a serialization format used on the motherboard of digital devices.</p>
<h3 class="tit">The Unseen Power Behind AI</h3>
<p>As the leading AI memory solution provider, SK hynix is committed to driving innovation in AI memory technology to meet the needs of companies worldwide. Having already started mass-producing HBM3E, the company plans to begin mass production of the next-generation HBM4 in 2025. In the AI era when data storage and usage requirements are only increasing, SK hynix’s high-performance solutions are the unseen power enabling AI systems for our data-hungry world.</p><p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/the-unseen-power-driving-our-data-centric-world-in-the-ai-era/">[Brand Video] The Unseen Power Driving Our Data-Centric World in the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></content:encoded>
					
		
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		<title>[SK hynix&#8217;s 40th Anniversary] CEO Kwak Noh-Jung Says Company to Become Specialty Semiconductor Memory Provider for the AI Era</title>
		<link>https://skhynix-news-global-stg.mock.pe.kr/sk-hynixs-40th-anniversary-interview-ceo-kwak-targets-specialty-memory/</link>
		
		<dc:creator><![CDATA[user]]></dc:creator>
		<pubDate>Tue, 10 Oct 2023 00:00:04 +0000</pubDate>
				<category><![CDATA[Culture & People]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[SK hynix]]></category>
		<category><![CDATA[AI Era]]></category>
		<category><![CDATA[Specialty Semiconductor Memory Provider]]></category>
		<category><![CDATA[40th Anniversary]]></category>
		<category><![CDATA[interview]]></category>
		<guid isPermaLink="false">http://admin.news.skhynix.com/?p=13056</guid>

					<description><![CDATA[<p>As the nature of business changes in the age of AI, SK hynix President and CEO Kwak Noh-Jung says the era of customized specialty memory which meets diversifying customer needs is coming Kwak says the “triangle” of the Icheon, Cheongju, and Yongin facilities will become a semiconductor mecca, and the company will focus on social [&#8230;]</p>
<p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/sk-hynixs-40th-anniversary-interview-ceo-kwak-targets-specialty-memory/">[SK hynix’s 40th Anniversary] CEO Kwak Noh-Jung Says Company to Become Specialty Semiconductor Memory Provider for the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></description>
										<content:encoded><![CDATA[<ul style="color: #000; font-size: 18px; padding-left: 20px;">
<li>As the nature of business changes in the age of AI, SK hynix President and CEO Kwak Noh-Jung says the era of customized specialty memory which meets diversifying customer needs is coming</li>
<li>Kwak says the “triangle” of the Icheon, Cheongju, and Yongin facilities will become a semiconductor mecca, and the company will focus on social contributions as well as business growth</li>
<li>Employees express pride for company due to the horizontal corporate culture and worker autonomy during a special interview to commemorate the company’s 40th anniversary</li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13057 size-full" title="SK hynix President and CEO Kwak Noh-Jung speaks with employees on the company’s 40th anniversary" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01.png" alt="SK hynix President and CEO Kwak Noh-Jung speaks with employees on the company’s 40th anniversary" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090626/40th_anniversary_Talk_01-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ SK hynix President and CEO Kwak Noh-Jung speaks with employees on the company’s 40th anniversary (From left, Son Aeri, Kwak, Lim Seohyun, and Ma Kyoungsoo)</p>
<p>&nbsp;</p>
<p>To commemorate SK hynix’s 40th anniversary on October 10, SK hynix President and CEO Kwak Noh-Jung laid out the company&#8217;s vision. &#8220;We will transform semiconductor memory, which has generally been considered as a commodity product<sup>1</sup>, into customized specialty solutions through continued innovations,” he said. During a special interview, Kwak claimed that “only companies that satisfy customers by breaking away from old methods centered on commodity products will survive.”</p>
<p>The AI era has already brought about swift increases in the capabilities of AI systems and a diversification in the memory specifications required by major tech companies. In this rapidly changing environment, SK hynix is leading the AI memory sector with its innovations, including the <a href="https://news.skhynix.com/sk-hynix-to-supply-industrys-first-hbm3-dram-to-nvidia/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">world&#8217;s first mass production of HBM3</span></a><sup>2</sup> and development of the <a href="https://news.skhynix.com/sk-hynix-develops-worlds-best-performing-hbm3e/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">world&#8217;s best-performing HBM3E</span></a>.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>1</sup><strong>Commodity product</strong>: In the semiconductor field, commodity products are simple mass-produced chips used for performing repetitive processing routines.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>2</sup><strong>High Bandwidth Memory (HBM)</strong>: A high-value, high-performance memory that vertically interconnects multiple DRAM chips, enabling a dramatic increase in data processing speed in comparison to earlier DRAM products. HBM3E is the extended version of the HBM3 and the 5<sup>th</sup> generation of its kind.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13058 size-full" title="Kwak talks about the company's vision with employees" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02.png" alt="Kwak talks about the company's vision with employees" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090637/40th_anniversary_Talk_02-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Kwak talks about the company&#8217;s vision with employees</p>
<p>&nbsp;</p>
<p>Traditionally, the memory industry has used a low-mix high-volume manufacturing<sup>3</sup> system where both DRAM and NAND solutions were developed and quickly produced in large quantities. Although customized technology has been developed in some areas as the memory sector has advanced over recent years, the industry is still largely centered on commodity products.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>3</sup><strong>Low-Mix High-Volume (LMHV) manufacturing</strong>: A production model that enables businesses to produce large volumes of a small number of products.</p>
<p>However, as the pace of technological advancement in AI accelerates with the emergence of generative AI services such as ChatGPT, the industry consensus is that the types of AI services and related training will differ for each company. This will result in distinct memory specifications for companies across the world.</p>
<p>Following the mass production of HBM3E in 2024, Kwak claims that memory specifications will need to be configured in close collaboration with customers in the AI business from the earliest stages. This will entail major industry-wide changes in design and production methods, as well as marketing.</p>
<p>&#8220;Going forward, we need to first understand the specialty of each of our customers’ work and then customize the memory to meet their needs,&#8221; he said. “That represents a big growth opportunity for us.&#8221;</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13059 size-full" title="Kwak talks about the opportunities the future holds for SK hynix" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03.png" alt="Kwak talks about the opportunities the future holds for SK hynix" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090648/40th_anniversary_Talk_03-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Kwak talks about the opportunities the future holds for SK hynix</p>
<p>&nbsp;</p>
<p>For the talk, Kwak was joined by three SK hynix employees who represented different generations. Ma Kyoungsoo, a senior engineer of the Manufacturing and Technology department who has been with the company for more than 30 years and was honored as SK hynix&#8217;s first Master<sup>4</sup> in 2023; Technical Leader Son Aeri of the DRAM Development department who was born in October 1983 when the company was founded; and Technical Leader Lim Seohyun of the NAND Development department who joined the company in 2023, sat down with Kwak to talk about SK hynix’s past, present, and future.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>4</sup><strong>Master</strong>: An in-house guru at SK hynix who takes on the role of an advisor, passing on knowledge of the semiconductor manufacturing site to juniors and suggesting solutions to various problems.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13060 size-full" title="Kwak talks to employees about the company's facilities in Icheon, Cheongju and Yongin" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04.png" alt="Kwak talks to employees about the company's facilities in Icheon, Cheongju and Yongin" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090700/40th_anniversary_Talk_04-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Kwak talks to employees about the company&#8217;s facilities in Icheon, Cheongju and Yongin</p>
<p>&nbsp;</p>
<p>When asked about the company&#8217;s future, Kwak first spoke of the potential of facilities in Icheon, Cheongju, and Yongin. Once the first fab in SK hynix&#8217;s Yongin cluster becomes operational in 2027, it will join the company’s existing Icheon and Cheongju sites to form a triangle on the map and create an optimized production system which will increase business efficiency.</p>
<p>&#8220;When the triangle is completed, SK hynix will become a global semiconductor mecca spread across the three cities,&#8221; Kwak said.</p>
<p>Regarding the future of semiconductors, Kwak predicts that there will be a technological convergence between memory, CPUs, and system semiconductors as their boundaries become blurred, and that the applications of memory will broaden. &#8220;As products such as PIM<sup>5</sup>, which puts computational functions in the memory itself, become more sophisticated, they are likely to be applied to quantum computing<sup>6</sup> technology,&#8221; he said. &#8220;Our ability to lead this shift will be a decisive factor in determining our future.&#8221;</p>
<p>Kwak also emphasized that &#8220;in the future, we need to pay attention to our surroundings, not just technology or products, and strive to make the world a better place. We need to continue to work toward our environmental goals, such as achieving net zero and RE100<sup>7</sup>, while also thinking about how we can contribute to society and improve our governance system,&#8221; Kwak said, adding that he plans to strengthen the company’s ESG management.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>5</sup><strong>Processing-In-Memory (PIM)</strong>: A next-generation technology that adds computational capabilities to semiconductor memories to solve the problem of data movement congestion in AI and big data processing.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>6</sup><strong>Quantum computing</strong>: A computational method that utilizes quantum mechanical phenomena such as entanglement and superposition to solve complex problems faster than traditional computers.</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>7</sup><strong>Renewable Electricity 100 (RE100)</strong>: A global initiative for businesses to procure 100% of electricity via renewable electricity.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13061 size-full" title="Ma talks about how the company has changed over the past 40 years" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05.png" alt="Ma talks about how the company has changed over the past 40 years" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090712/40th_anniversary_Talk_05-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Ma talks about how the company has changed over the past 40 years</p>
<p>&nbsp;</p>
<p>Kwak also spoke with staff about the company&#8217;s evolution over its 40-year history. Ma, who has worked at SK hynix since the early 1990s, cites horizontal corporate culture following the elimination of the hierarchical system as the biggest change. &#8220;It has created a work environment with strong communication and flowing ideas,&#8221; he said.</p>
<p>&#8220;Safety awareness has also increased as much as technical skills. The safety rules have become as detailed as the actual work we do, which has created an environment where everyone can work with peace of mind,&#8221; Ma added.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13062 size-full" title="Lim talks about Gen Z’s positive impression of SK hynix" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06.png" alt="Lim talks about Gen Z’s positive impression of SK hynix" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090723/40th_anniversary_Talk_06-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Lim talks about Gen Z’s positive impression of SK hynix</p>
<p>&nbsp;</p>
<p>&#8220;The company guarantees a wide range of autonomy to its employees, including a flexible work system, making it a place where Gen Z wants to work,&#8221; said Lim, who joined the company in 2023.</p>
<p>Kwak responded by praising staff for their ability to work autonomously and use their initiative in the face of adversity. Recalling the early 2000s, he said: “When the company experienced challenges, employees put in great effort and approached their work with a sense of ownership. Looking back, this sense of ownership is in line with our VWBE<sup>8</sup> philosophy.”</p>
<p style="font-size: 14px; font-style: italic; color: #555;"><sup>8</sup><strong>Voluntarily and Willing Brain Engagement (VWBE)</strong>: One of the employee values emphasized by SK Management System, or SKMS.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13063 size-full" title="Son reflects on turning 40 as SK hynix celebrates its 40th anniversary" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07.png" alt="Son reflects on turning 40 as SK hynix celebrates its 40th anniversary" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090733/40th_anniversary_Talk_07-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲Son reflects on turning 40 as SK hynix celebrates its 40<sup>th</sup> anniversary</p>
<p>&nbsp;</p>
<p>&#8220;I turn 40 in the same month the company celebrates its 40<sup>th</sup> anniversary,” said Son. “When I was younger, I thought that 40 was the age of a mature adult, but now I realize that it&#8217;s the age of a young person who needs to develop and grow constantly, both myself and the company. I think we&#8217;ve entered the new starting point for further development.&#8221;</p>
<p>Kwak also acknowledged the need for the company to continue to grow and progress. &#8220;Recent reports show that the average lifespan of a global company is only 15 years, and it&#8217;s going to get shorter,&#8221; he said. &#8220;We can be proud of our 40-year history, but we also have more work to do.&#8221;</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-13064 size-full" title="Kwak thanks the employees for all their hard work" src="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08.png" alt="Kwak thanks the employees for all their hard work" width="1000" height="670" srcset="https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08.png 1000w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08-597x400.png 597w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08-768x515.png 768w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08-900x604.png 900w, https://d36ae2cxtn9mcr.cloudfront.net/wp-content/uploads/2023/10/06090743/40th_anniversary_Talk_08-400x269.png 400w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="source" style="text-align: center;">▲ Kwak thanks the employees for all their hard work</p>
<p>&nbsp;</p>
<p>Wrapping up the talk, Kwak thanked all of SK hynix’s employees for making the company&#8217;s 40-year history possible. &#8220;Our recent industry-leading technologies, including HBM3E, DDR5, LPDDR5, and 321-Layer NAND, are the result of the hard work of our employees, and I would like to take this opportunity to thank them,” he said.</p>
<p>&#8220;The current generation is very rational in the way they work, and they are ready to work at 150% of their capabilities, or even more,&#8221; he said of the junior members who are becoming the company&#8217;s core workers, adding that he is excited about the next 40 years.</p>
<p>Kwak concluded by saying that “we have all excelled as one team, one company, and our goal is to become a global market leader.&#8221;</p><p>The post <a href="https://skhynix-news-global-stg.mock.pe.kr/sk-hynixs-40th-anniversary-interview-ceo-kwak-targets-specialty-memory/">[SK hynix’s 40th Anniversary] CEO Kwak Noh-Jung Says Company to Become Specialty Semiconductor Memory Provider for the AI Era</a> first appeared on <a href="https://skhynix-news-global-stg.mock.pe.kr">SK hynix Newsroom</a>.</p>]]></content:encoded>
					
		
		
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