At SK hynix, we’re in a state of constant movement – learning, searching, refining, questioning and creating. We don’t stay still for very long. Charging into the distance towards “the next big thing,” we systematically seek out new technology and work studiously to implement it. This always-on mentality is driven by our common vision for the world, for the future. An idea of a community empowered by its technology.

Last week at CES 2020 in Las Vegas, SK hynix joined thousands of fellow forward-thinkers, constant-movers and future-creators to take a look at the next phase of technology across sectors. At the booth, SK hynix gave attendees a glimpse of this not-so-distant future – a look into a truly “memory-centric world.” A futuristic environment where data processing speeds are lightning fast; where smartphones use 3D data to create exceptional augmented and virtual reality (AR/VR) experiences; where cars can drive themselves; and where the 5G network is ubiquitous and content is easier than ever to access, stream, download and transfer.

Step into the SK hynix experience

With so much to share and only a few days to share it, SK hynix focused on six key innovation categories: artificial intelligence, AR/VR, automotive, Internet of Things, big data, and 5G. Over the four days, the SK hynix booth welcomed more than 38,000 visitors all curious to step into its futuristic city of memory.

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Once visitors stepped into the SK hynix booth, they became “tourists” in our memory centric world – and our brand representatives were there to show them around. Attendees at the booth were also met with two interactive games – the Big Wheel Game and the Quiz Vending Machine – inviting them to fully engage with the brand and possibly win its Gold S31 solid state drives (SSD). In its experience zone, guests experienced SK hynix’s CES-announced consumer SSD and CMOS Image Sensor (CIS) through a demo – taking photos of themselves and then watching as the CIS recognized the subjects, transferred them into digital signals, and finally converted them to photos.

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Stars of the show

As always, we let our tech do the talking. Our memory showstoppers this year included:

• Our newest offering of “Gold P31” PCIe NVMe consumer SSD, built with the company’s 128-layer NAND flash
• Our holographic performance show giving visitors a look at how the four SK group affiliates’ technologies look in a future world
• Evolving CIS technology, an essential element for establishing effective environments for AR/VR and IoT
• HBM2E and DDR5 for servers– all highly regarded for their stability, speed, low power consumption and density excellence
• The cutting-edge and highly durable LPDDR4X and eMMC 5.1, optimized for automobiles
• Our LPDDR5 and UFS, which enhance 5G mobile devices

See you in the future

With another successful CES saved to our SSD, it’s time for our teams to get back to creating, innovating, and well, moving. We hope to see you next year at CES 2021, but keep an eye on our newsroom in the meantime for cutting-edge announcements throughout the year.

The post SK hynix at CES 2020: A Glimpse to the Future first appeared on SK hynix Newsroom.

The post SK hynix: The Future of Memory at CES 2020 first appeared on SK hynix Newsroom.

Amid CES 2020, SK hynix is transforming its booth into a “memory-centric world”.

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What is a memory-centric world you may ask?

This year, SK hynix is giving attendees a look into the not so distant future by highlighting its latest innovations in its six major categories including artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), automotive, Internet of Things (IoT), big data, and 5G. The booth will feature an interactive diorama to introduce SK hynix’s technology and services at the center of new innovations that will shape the future world.

AI

At the heart of SK hynix’s work with AI is HBM2E, one of its latest innovations, which features the world’s fastest high bandwidth memory. The ultra-high-performance product uses TSV technology to revolutionize the data processing speed faster than conventional DRAM. Since developing the world’s first HBM in 2013, SK hynix has been leading the premium memory market with its superior technological competitiveness.

Enterprise solid-state drives (eSSDs) also play a large role as they are specialized in AI servers where it is important to reliably store and manage vast amounts of data. eSSDs have high reliability, durability, and a power loss protection (PLP) function to ensure stability.

These technologies will play an important role in key industry sectors such as machine learning and AI-based systems.

AR / VR

As we see an astonishing development of AR / VR, CIS technology is playing a big role as the technology is largely found in mobile phones and digital cameras. The development of CIS technology enables the implementation of AR / VR in gaming and other smartphone applications by providing high-resolution images. It can acquire and process 3D data from multi-view images using multiple cameras and provide users with a realistic AR / VR environment by applying computer vision and graphics.

Solid-state drives (SSDs) are also crucial to AR / VR technology as they provide a much faster data operation than HDD. They provide excellent durability against shock, air pressure, vibration and temperature changes thanks to their high mechanical reliability, low heat generation, low power consumption, and low noise level.

Automotive

SK hynix’s innovative memory semiconductor products such as LPDDR4X and eMMC 5.1 realize the next-generation advanced driving assistance systems (ADAS), in-vehicle infotainment (IVI), and dashboard systems. The products ensure stable performance even in a continuously changing environment of a driving vehicle.

IoT

While our lives continue to be simplified with the growth of IoT, SK hynix’s CIS technology has made it easier to stay connected and acquire important visual information from various smart devices such as smart CCTV cameras. It is essential to provide low power consumption and low light shooting features for IoT devices to guarantee long operation time and security.

Additionally, SK hynix’s LPDDR5 can be installed into homes and small companies in order to increase efficiency and speed. With its low power consumption, ultra-micro size, and ultra-high speed features, LPDDR5 is also one of the essential components of IoT devices.

Big Data

We have seen exponential growth in the need of solutions for big data with the advent of various end devices such as mobile devices, IoT devices, and autonomous vehicles. SK hynix SSDs are used to collect and analyze large amounts of unstructured data in real time from data center servers and can operate with higher performance, higher capacity and lower power consumption compared to HDD.

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DDR5 RDIMM offers ultra-high speed, high density, and stability. It is thus used for enterprise servers, machine learning, high-performance computing, and data centers, all of which process large amounts of data. Unlike general PC DRAM, they are equipped with a high-capacity module, and have secured reliability with ECC (Error-correcting code) function. As a result, SK hynix’s DDR5 RDIMM can process huge amounts of data quickly and reliably.

5G

One of the most anticipated technology and biggest highlights at CES this year is 5G. It has promised to enhance our everyday lives but how fast will 5G really be? For SK hynix that means:

• Process 409GB of data per second with one HBM
• Process 51GB, equivalent to 14 full HD movies (3.7GB each), in one second with 8GB LPDDR5, enabling high-quality streaming and mobile games
• Transfer one full HD movie in 3 seconds with UFS 3.0 when transferring data stored in mobile device to PC with NVMe SSD

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What Else?

For the first time, SK hynix is showcasing its newest offering of “Gold P31” PCIe NVMe SSDs, built with SK hynix’s 128-layer NAND flash. We are proud to continue to grow our presence here in the United States and to unveil our second consumer SSD this year.

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SK hynix has set up its own interactive experience zone where visitors have the opportunity to see how CIS works first-hand. The demo will allow attendees to take photos and then see how the images are processed through CIS technology from black-and-white pictures to mosaic images in red, green, and blue, and finally converted into finalized photos via color interpolation process. After the experience, participants can send the photos to their emails and share their journey of CIS.

Visitors can enjoy all these and much more of SK hynix at CES 2020. If you are attending this year’s show, stop by the Company’s booth at #13529 in Las Vegas Convention Center’s Central LLCC Hall. SK hynix will also have two interactive entertainments for visitors including its Digital Big Wheel Game and Quiz Vending Machine.

The post What is a memory-centric world? A look at SK hynix’s presence at CES 2020 first appeared on SK hynix Newsroom.