Cutting-edge technologies that are leading Industry 4.0 are incrementally changing our lives on a daily basis, and at the center of this transition lies semiconductors, a product of SK hynix’s technological prowess. SK hynix opened an exhibition hall under the theme of We Do Technology_T.E.C.H at the Semiconductor Exhibition (SEDEX) 2022 to demonstrate a world that semiconductors will transform.

In addition to advanced technologies such as next-generation intelligent semiconductors, Metaverse experience booths related to semiconductor departments at Korea University, Hanyang University, and Sogang University, for talent promotion are also being operated. Furthermore, SK hynix’s ESG strategy framework, PRISM, which lays out practices for ESG-oriented management, has been added to the exhibition to showcase core values pursued by the company through various concepts.

At the exhibition, SK hynix’s Newsroom team is able to encounter the vision of SK hynix, which pursues the sustainable growth of humankind, ranging from technological capabilities to greater social value creation.

SK hynix’s Memory Centric Universe continues to progress

On October 5th, SEDEX 2022, the largest semiconductor exhibition in Korea, opened at COEX in Seoul. SEDEX 2022 marked its 24th anniversary this year and is an exhibition where people can become more acquainted with the most recent semiconductor technology trends. SK hynix also opened an exhibition booth to introduce its wide array of technological achievements and future vision.

At this year’s exhibition, SK hynix is emphasizing the message of a Memory Centric Universe, where semiconductor memory serves as the center of our world. When one steps into the center of the exhibition hall, sculptures and kiosks stand to inform guests that memory semiconductors are the bedrock of familiar advanced technologies such as artificial intelligence (AI), the virtual world (Metaverse), big data, and next-generation communication networks (6G). Semiconductor memory is already deeply enmeshed in everything that makes our lives convenient, and it is safe to expect that their importance will grow even greater in the future.

SK hynix’s President and co-CEO Kwak Noh-Jung, who attended the event as the president of the Korea Semiconductor Industry Association (KSIA), emphasized the role and importance of future memory semiconductors with a keynote speech entitled, “Beyond the Limits of Memory Technology,” and he also visited multiple sites in the exhibition hall, including SK hynix’s Memory Centric Universe Zone.

Kwak Noh-Jung, President and co-CEO at SK hynix, is seen during a visit to the memory centric universe zone

We Do T.E.C.H.nology: state-of-the-art Technology, ESG, Communication, and Human Resources

SK hynix’s brand slogan and theme of the exhibition, We Do Technology, included the acronym TECH: T for Technology, E for ESG, C for Communication, and H for Human Resources, and embodied the four themes in the four major exhibition areas.

Sculptures showcase the evolution of DRAM and NAND Flash

At the center of the exhibition hall stands the exhibition booth, which received the most attention. The exhibition booth was designed to introduce SK hynix’s technological prowess and is a space that is drawing the interest of many visitors by simply telling stories about semiconductor products and technologies, the core competitiveness of SK hynix, in an experiential way. In particular, there are sculptures situated on opposite ends of the venue that showcase the evolution of SK hynix’s flagship products, DRAM and NAND, and it is interesting to see the current versus past storage capacities of DRAM and NAND being likened to the storage capacity of rice and the printing press.

View of SK hynix’s Platinum P41 SSD booth

In addition, NVMe (Non-Volatile Memory Express) SSDs with PCIe (Peripheral Component Interconnect Express) 4th generation interfaces, which boast the highest specifications among SSDs (Solid State Drives) for general consumers, is another eye-catching exhibit. Here, visitors can enjoy arcade games linked to shooting and product events.

Crowd visiting Technology zone to experience various exhibits

In addition to next-generation memory technologies such as HBM (High Bandwidth Memory), PIM (Processing-In-Memory), CXL (Compute Express Link), and UFS (Universal Flash Storage), SK hynix’s CIS (CMOS Image Sensor) technology, which is almost 100 million pixels, or ultra-high pixel, can also be seen. The AI ​​semiconductor SAPEON, which SK hynix introduced in collaboration with SK Telecom, has also attracted a great deal of intrigue.

ESG zone introducing SK hynix’s various sustainability management activities

At the exhibition, visitors are also introduced to PRISM, the ESG strategy framework developed by SK hynix. PRISM is a systematization of the direction and detailed goals of various socially responsible, ESG-related activities that are promoted by the company and contains the promise to radiate a positive influence in the environment, society, and governance to the world like a prism. In order to better inform external parties of the company’s efforts and authenticity towards ESG, the meaning and detailed goals of the five messages that PRISM is comprised of take up a large portion of the exhibition wall. Furthermore, visitors can witness various environmental management activities promoted by SK hynix, including RE100 (Renewable Energy 100, 100% renewable energy procurement), Net Zero (zero carbon emissions), biodiversity conservation, and water resource management.

Communication zone showcasing SK hynix’s visual media and goods

Another main attraction of the exhibition is the variety of visual media that has been produced by SK hynix to communicate with the outside world. SK hynix created a corporate brand video which depicts a semiconductor as the main character and web drama series to highlight “Tenacity” which is a core value of SK hynix employees, in an entertaining way. The company also developed a short-form ESG video that is popular among young people, adding diversity and trendiness. In addition to these video contents, various goods are being exhibited, including an Oxford block of the FAB (Fabrication Facility) model, a semiconductor production facility, which is given as a prize for a semiconductor scholarship contest. This exhibition is a space where visitors can get a glimpse of SK hynix’s efforts to better communicate to those who have difficulties in fully understanding semiconductors.

Human Resource zone showcasing the semiconductor department admission briefing via metaverse platform

The importance of nurturing future talents who will lead continuous technological development in the semiconductor industry, one of Korea’s key industries, cannot be overemphasized. To ensure early recruiting development, SK hynix is ​​operating an employment-guaranteed contract with the semiconductor departments of Korea University, Sogang University, and Hanyang University to secure and nurture talent who will be responsible for the future of the company. In order to showcase these activities in a different way, SK hynix prepared a separate metaverse space, the Semiconductor Department Admission Briefing, using SK Telecom’s metaverse platform ifland that appeals to the IT sensibility of teenage visitors. This is attracting a number of visitors by introducing the admission guidelines, talents, and curriculum of each department.

Moreover, SK hynix has designed the exhibition as a space for visitors to more actively interact by installing an arcade game zone linked to various events and a quiz machine that pays out prizes when visitors answer a quiz related to semiconductors.

Visitors enjoying various quiz events and games at the SK hynix booth

The Memory Centric Universe, which suggests that memory semiconductors are currently at the center of the world and will maintain that position in the future, is more than just a prophecy. In fact, it is becoming a reality before our eyes. Under the We Do Technology slogan, SK hynix will continuously introduce semiconductor technologies that can inspire opportunities and inspiration in the future ICT industry “at the center of advanced technology” and the company is also unveiling its plan to create a better world based on such efforts, continuously creating social values. This year’s SEDEX 2022 is an important opportunity to predict the future that SK hynix is picturing via a wide range of technological achievements and a vision for sustainable growth.

The post [SEDEX 2022] We Do Technology, an SK hynix story designed to create a better world first appeared on SK hynix Newsroom.

Image Download

With the commercialization of 5G and groundbreaking technologies, such as Artificial Intelligence (AI) and Internet of Things (IoT), being applied to various electronics, our daily lives are changing for the better at an unprecedented rate. Things we expected to see in the distant future are being realized ahead of schedule, one by one. The semiconductor lies at the center of these technological advancements. Among the numerous types of semiconductors, SK hynix has focused on memory semiconductors—DRAM and NAND. provided an opportunity to take a look at the infinite potentials of memory semiconductors. SK hynix chose the Semiconductor Exhibition (SEDEX), which was held from October 8th to 11th at COEX, Seoul, Korea, to provide an opportunity to take a look at the infinite potentials of memory semiconductors and to unveil its core technologies of memory semiconductors to open the door to future technologies. SK hynix’s Newsroom team visited the SK hynix booth at SEDEX 2019 to learn more about this new future.

The Era of Memory has Arrived with “Memory-centric Computing”

Image Download

Visitors to the SK hynix booth were met by a miniature city model explaining the evolution of the computing system. SK hynix’s message that “data-centric era is essentially the memory-centric era” could be seen throughout the booth, which was arranged in a way that allowed visitors to feel and experience the memory semiconductor’s rapidly evolving role in the computing system.

Most people are aware that we are living in an “era of data.” However, many people would doubt this proposition that this era is an “era of memory.” As the amount of worldwide data generation explodes with the advanced technologies of the 4thth Industrial Revolution—AI, Augmented Reality (AR) / Virtual Reality (VR), autonomous driving system, IoT and Big Data—a more efficient way of processing this new, unbelievably large amount of data is needed, meaning the development of highly effective memory semiconductor technology has become essential.

Image Download

The future lies in memory technology, and recent changes to the computing system give no reason to believe otherwise. Since PCs came about, the computing system has focused on processors for the most part. However, AI applications and big data analytics based on emerging machine learning technologies are accelerating automation and optimization in every industry and shifting attention from processors to memory. This means data processing is now even more important than arithmetic processing, for more efficient big data analytics.

When designing a memory-focused computing structure, it is inevitable that substantially larger memory capacity than now will be necessary. This upcoming “era of memory” will give SK hynix the opportunity to break new ground in the sector with its world-class memory semiconductor technologies, promising a bright future for the company.

A Semiconductor Cube to Highlight SK hynix’s Cutting-edge Technology

Image Download

SK hynix’s technological prowess could be found in an impressive cube-like structure located in the center of its SEDEX 2019 booth, each product inside showcasing how the company will lead this new “era of memory.” The first noteworthy technology is 128-layer 1Tb 4D NAND Flash, recently developed by SK Hynix hynix for the first time in history.

With Charge Trap Flash (CTF) and Peri Under Cell (PUC) technologies, this new NAND Flash chip allows far more data to be saved with much greater efficiency than previous products; a single memory chip is capable of storing 34 Full HD movies. SK hynix plans to apply this product mainly to storage memory solutions that require ultra-high capacities.

Image Download

What’s more, visitors were able to take a closer look at the High Bandwidth Memory (HBM) 2, which boasts a high level of utilization in the memory centric computing era. HBM2 is a high-performing,
high-bandwidth DRAM with the ultra-high speed needed for systems of the 4thth industry, such as super computers and AI solutions. When HBM2 is applied to a graphics card, high-resolution graphic data can be processed rapidly to allow complex game graphics to run without delay. Visitors to the booth were able to compare the superior quality delivered by a graphics card that utilizes HBM2 with the quality of a regular graphics cards.

Furthermore, in August 2019, SK hynix succeeded in developing HBM2E, which boasts 50% faster processing rate compared to the HBM2. Since developing the world’s first HBM in 2013, SK hynix has been leading the premium memory market with its superior technological competitiveness.

The History of Semiconductors and Numerous Interactive Activities in one place

Image Download

At this year’s SEDEX, SK hynix showcased the history of semiconductor technology. Visitors could experience and compare the evolutionary stages in terms of their performance, such as speed and power consumption, from DDR1 released in 2001 to what we have now with DDR5, an ultra-high speed, low-power, high-density memory chip optimized for next-gen systems such as Big Data, AI and machine learning. SK hynix even set up a captivating VR experience space that allowed visitors to vividly experience the more than 20-times-faster data transfer rate of its DDR5 compared to DDR1.

To guarantee a memorable visit, SK hynix hosted a wide range of activities for guests to choose from, including spaces to watch SK hynix YouTube videos, semiconductor quizzes and test-your-memory games, a VR racing game, and many more. After making the most of everything the booth had to offer, visitors were able to try their luck in a prize draw to ensure a pleasant drive home.

“We hope that visitors can experience the semiconductor technology which makes the semiconductor even smaller, faster, and better, at the booth of SK hynix, the center of the memory era,” said one SK hynix representative. “We’d like you to look forward to the future that SK hynix’s memory semiconductors will shape.”

The post SK hynix Presents a Memory-centric World at SEDEX 2019 first appeared on SK hynix Newsroom.