• Signs an agreement at CES 2025 to promote joint R&D and business of AI data center solutions
• Company to overcome the limitations of memory technology and lead the expansion of the global AI ecosystem through business cooperation

SEOUL, January 10, 2025

SK hynix Inc. (or ‘the company’, www.skhynix.com) announced on the 10th that it signed an agreement with SK Telecom and Penguin Solutions in Las Vegas on the 9th (local time) to promote joint R&D and business of AI data center solutions.

The signing ceremony was attended by key executives including SKT CEO Ryu Young-sang, Penguin Solutions CEO Mark Adams, and SK hynix AI Infrastructure President Justin Kim.

Penguin Solutions is a leading company specializing in AI data center solutions, which builds and manages customized data centers for companies that provide AI services.

Through this partnership, the three companies aim to pioneer new markets and take part in R&D and commercialization of solutions, to reach the goal of expansion in AI data centers. SK hynix also plans to work closely in the field of developing next-generation memory products for data centers to expand its HBM competitiveness.

Innovation of semiconductor memory technology is essential for the efficient operation of AI data centers, and improving power efficiency and heat dissipation performance is considered as a key challenge. Through collaboration with SK Telecom and Penguin Solutions, SK hynix plans to overcome the limitations of memory technology and lead the expansion of global AI ecosystem.

SK hynix AI Infrastructure President Justin Kim, SKT CEO Ryu Young-sang and Penguin Solutions CEO Mark Adams

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), flash memory chips (“NAND flash”), and CMOS Image Sensors (“CIS”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxemburg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

Media Contact

SK hynix Inc.
Global Public Relations

Technical Leader
Sooyeon Lee
E-Mail: global_newsroom@skhynix.com

Technical Leader
Kanga Kong
E-Mail: global_newsroom@skhynix.com

The post SK hynix Partners With SK Telecom and Penguin Solutions to Drive AI Data Center Business first appeared on SK hynix Newsroom.

To find out the answers to these questions and more, the SK hynix newsroom interviewed two marketers from the company’s U.S. and South Korean offices.

In South Korea, Jay-hyun Chu is taking on more varied tasks in her sixth year at the company. In addition to her usual role of being a contact point for clients, Chu has put aside much of her time to coming up with attractive proposals for her company’s products while managing negotiations with clients.

Across the ocean at SK hynix America, Jong-rak Hyun of the Commercial Marketing team has also seen considerable changes to working methods. Recently, taskforces and working groups have been set up to spearhead efforts to systemize the work process in the U.S. office.

Amid economic instability, geopolitical issues, and the industry slowdown, it is clear that marketers’ roles and skillsets are developing to take on these challenges. Especially at a time when semiconductors are playing such a crucial role in essential technologies, it is important to consider how marketers help get these key technologies into the hands of those who need them most.

In a wide-ranging interview, Chu and Hyun discuss why their work is essential for companies to thrive no matter the situation.

Adapting to a Rapidly Changing Environment

Chu has been a sales representative ever since she joined SK hynix six years ago. Her daily tasks at the Global Sales & Marketing (GSM) department have included managing the annual planning of the company’s supply and revenue in addition to acting as the contact point for external clients. However, as client demand for products changes frequently during times of economic instability, it is the role of Chu to keep up with this fluctuation.

“While it is fundamental to match the client’s demands, it is my job to promote our products in various ways,” she said.

“We have also become more proactive in our sales approach as demand has been falling,” said Chu. “This has required us to be more thorough with our market analyses to make better proposals and negotiations with clients.”

Out of the 12 years that Hyun has worked at SK hynix, the last four years have been spent in the marketing and sales division. Some of his tasks have included analyzing markets, verifying customer demand, identifying potential businesses, and maximizing corporate sales. He also contributes to the establishment of marketing strategies in the U.S. by gathering market intelligence on clients in the server, automotive and consumer markets.

Working in the U.S. has meant that Hyun experienced relaxed COVID-19 restrictions much sooner than Chu in South Korea, but some changes in the work culture made as a result of the pandemic have remained and helped to improve productivity for the U.S. office.

For example, SK hynix has introduced a flexible work system which allows employees to freely adjust their mandatory working hours. As for employees in South Korea, they may also choose to commute to the office closest to their homes as there are multiple offices they can work in.

Training to Take Employees to the Next Level

As a global semiconductor company with offices and plants around the world, SK hynix is often faced with numerous unforeseen challenges. Therefore, marketers at the company ensure that they are always prepared for any eventuality by taking essential education and training for employees. Such programs help staff develop the skills they need to perform their duties effectively.

“I am thankful that our company is continuing to invest in training and educating our workforce even during such challenging times,” said Hyun.

Program for Improving Language Skills

As the GSM department deals with global clients, language skills are also an essential part of employee’s duties. “The company provides opportunities to hone language skills as we need to deal with international clients and companies,” Chu said. “For languages like English and Chinese, we even have in-person classes and online courses.”

Gaining a Global Perspective Through the GXP

Foreign language skills can also come in handy for the recently launched Global eXperience Program (GXP), SK hynix’s work abroad program which introduces employees to new working cultures and methods. The program gives employees the chance to work at one of the company’s overseas branches or at the office of an international partner. Chu was one of the participants of the first GXP class last year and explained how the program opened her eyes to a new way of working.

“I got to meet face-to-face with international clients who previously I only could call from across the ocean. It really broadened my knowledge of different work tasks as I got to directly experience how our global colleagues were working in their offices,” she said, talking about her time working for five weeks at the company’s U.S. office.

“It was an eye-opening experience to see how staff in a different office work and discover what types of skills and manners they used for negotiations with clients,” she added.

Building Win-Win Partnerships That Last

With a global network of partners, SK hynix looks to move forward and develop innovative solutions collaboratively even in the face of challenges. Working closely with global partners who are renowned for their high standards has also helped to bring out the best in SK hynix’s employees.

“We have a variety of technical and business collaborations based on our strategic partnerships with leading tech companies. Such world-class businesses always demand our best efforts and performance, which is sometimes challenging,” Chu said. “But we feel that our company’s technology and business competitiveness are improving as we work with partners who expect only the best.”

SK hynix also has a strong partnership with leading consumer electronics companies. “Throughout our partnerships, we have always been extremely committed and collaborative,” said Hyun. “We provide our partners with not just memory products, but also the solutions they need.”

Hyun adds that while the company looks to “continue building win-win partnerships,” it is most important to always maintain a customer-first attitude. As Chu reiterates: “To become the number one technology company in the world, you can’t forget about the customer. Recently, SK hynix introduced a new CoC (code of conduct) for employees with an emphasis on customer relationships.”

This focus on the customer has helped the marketers to navigate the current downturn, which has brought down prices and impacted sales figures. ”As the contact point for customers, we need to relay a message of hope,” Chu said. “Even in such challenging times, we can attract new customers and expand our market if our technologies and advancements are distributed efficiently.”

The same applies for Hyun’s office in the U.S. “Even if tough times still lie ahead for us, we will feel immense pride when we work to spread awareness about our technological prowess to secure new customers and expand our reach in the market,” said Hyun.

Heading for a Brighter Future

As highlighted from talking with Chu and Hyun who work thousands of miles apart, SK hynix’s marketers around the world are giving their all to keep the company moving forward regardless of external circumstances.

Through a focus on adaptability, partnerships, and training, SK hynix is making sure that it remains a leading memory solution provider for its customers. As Chu said: “Employees voluntarily and willingly come up with innovative solutions to propel the company to become a global institution with a world-class competitive edge.”

Amid expectations that the global semiconductor industry will begin to recover later in 2023, SK hynix’s marketers will continue to give their utmost to ensure the company capitalizes on the upturn and reaches unprecedented heights in the future.

The post Overcoming the Downturn: Meet the SK hynix Marketers Tackling External Challenges first appeared on SK hynix Newsroom.

• Vice Chairman Park Jung-ho meets with top executives of Qualcomm to discuss broad collaboration opportunities
• SK hynix to continue to seek collaboration with global tech players beyond borders, industries

Seoul, January 6, 2023

SK hynix Inc. (or “the company”, www.skhynix.com) announced today that its Vice Chairman and co-CEO Park Jung-ho discussed ways to strengthen cooperation with global tech companies including Qualcomm Technologies on the sidelines of the CES 2023 in Las Vegas.

Park, along with SK hynix President and co-CEO Kwak Noh-Jung and other executives, met with Qualcomm President and CEO Cristiano Amon on January 4^th in Las Vegas.

The leaders’ discussions included a wide range of topics such as the broader future industry involving the semiconductor.

Qualcomm Technologies, the world’s largest provider of application processor for smartphones, has been expanding its business into automotive and consumer, industrial and networking IOT.

“The leaders met at the right time when Qualcomm Technologies is expanding its realm of business,” SK hynix said. “We expect the meetings to pave the way for more active exchanges between the companies and provide our industry-top memory solutions.”

Park said that SK hynix’s cooperation with global ICT companies will continue beyond borders and industries. “We will explore various business opportunities with our technology through cooperation with global tech companies.”

Figure 1. SK hynix’s Vice Chairman and co-CEO Park Jung-ho (right) met with Qualcomm’s President and CEO Cristiano Amon to discuss strengthening their technical partnerships on January 4th (local time) in Las Vegas, the host city of CES 2023.

Figure 2. Top executives including SK hynix’s Vice Chairman and co-CEO Park Jung-ho (right) and Qualcomm’s President and CEO Cristiano Amon met on January 4^th in Las Vegas on the sidelines of CES 2023 to discuss expanding cooperation between the two companies.

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), flash memory chips (“NAND flash”) and CMOS Image Sensors (“CIS”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

Media Contact

SK hynix Inc.
Global Public Relations

Technical Leader
Kanga Kong
E-Mail: global_newsroom@skhynix.com

Technical Leader
Joori Roh
E-Mail: global_newsroom@skhynix.com

The post SK hynix’s Vice Chairman Park Jung-ho Meets with Qualcomm CEO at CES 2023 for Greater Collaboration in Semiconductor Business first appeared on SK hynix Newsroom.

NEWS HIGHLIGHTS

• SK hynix and Solidigm unveil their first technology and product collaboration, which combines SK hynix’s 128-layer NAND Flash with Solidigm’s SSD controller and firmware expertise.
• Together, SK hynix and Solidigm will continue to optimize both companies’ operations to create synergies and partnership.
• Additionally, the collaboration between SK hynix and Solidigm reflects their commitments to strengthening their investments in US R&D, as part of SK hynix’s “Inside America Strategy.”

San Jose, California, April 4th, 2022, and Seoul, South Korea April 5th, 2022

Today SK hynix and Solidigm jointly introduced their first collaborative product, a new enterprise solid-state drive (eSSD), P5530. This limited release product highlights the emerging partnership between SK hynix and Solidigm, which formed three months ago when SK hynix acquired Intel’s NAND and SSD business.

The P5530 combines SK hynix’s 128-layer 4D NAND flash with Solidigm’s SSD controller^* and firmware supporting a PCIe^* Gen 4 interface. The product is offered in 1TB, 2TB, and 4TB capacity options. SK hynix and Solidigm worked together to optimize performance with specific data center use cases and targeted deployments in mind.

Since the launch of Solidigm, the companies have partnered to forge a forward-moving strategy and co-develop products while reinforcing common values across the companies. Through the ongoing partnership and collaboration with Solidigm, SK hynix expects to enhance its NAND flash business competitiveness to the same extent as its DRAM business.

“With in-time demonstration of the collaborative product based on the combined competence of SK hynix and Solidigm, we aim to not only enhance our NAND flash business competitiveness but also speed up our “Inside America” strategy,” said Kevin (Jongwon) Noh, President and Chief Marketing Officer (CMO) at SK hynix. “SK hynix and Solidigm will continue to partner in order to optimize both companies’ operations to create greater synergies.”

“In our early days of Solidigm, we’re pleased to be forming a strong collaboration with SK hynix. Together, we’re united in optimizing our products to provide unparalleled solutions for our customers. The P5530 is just the first example of what will come from our industry-defining partnership as we solidify our leadership across the NAND industry and create a new paradigm for solid state storage,” said Rob Crooke, Chief Executive Officer at Solidigm.

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), Flash memory chips (“NAND Flash”), and CMOS Image Sensors (“CIS”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

About Solidigm

Solidigm is a leading global provider of innovative NAND flash memory solutions. Solidigm technology unlocks data’s unlimited potential for customers, enabling them to fuel human advancement. Our origins reflect Intel’s longstanding innovation in memory products and SK hynix’s international leadership and scale in the semiconductor industry. Solidigm became a standalone U.S. subsidiary under SK hynix in December 2021. Headquartered in San Jose, CA, Solidigm is powered by the inventiveness of more than 2,000 employees in 20 locations worldwide. For more information about Solidigm, please visit https://www.solidigm.com and follow us on Twitter at @Solidigm and on LinkedIn.

Media Contact

SK hynix Inc.
Global Public Relations

Technical Leader
Jaehwan Kevin Kim
E-Mail: global_newsroom@skhynix.com

Technical Leader
Kanga Kong
E-Mail: global_newsroom@skhynix.com

Solidigm
Corporate Affairs

Rhonda Foxx
press@solidigmtechnology.com

Catherine Roberts
press@solidigmtechnology.com

The post SK hynix and Solidigm Introduce First Collaborative Product first appeared on SK hynix Newsroom.